I am reminded of the Veterans being honored in the states by the Londoners pounding up and down the pavement. It brings me near tears when I think of my own family members that are serving in Iraq, through Thanksgiving and Christmas. And then it causes me to bake.

Here in the UK, you can buy a little plastic poppy for £1 to wear on your lapel. The money is donated to the Royal British Legion and you advertise your support and the charity program just by wearing your poppy.

Whether or not I agree with the reasons every brave young person joins the military or the reasons why they are called to conflict, I am thankful for their intent. I understand that these uniformed individuals do what they think they must – for me. The next time I disagree with a veteran’s politics, I will remember that they would lay down their life for mine (but I would never ask it), even though we don’t see eye to eye on anything but cake.

Remembrance Sunday events and moments of silence took over the city this week. I am so stunned and very moved by the public recognition of those who have served and remain in service. Just wow.

* Although The Poppy Appeal is a touching campaign in its own right, in business terms it’s also a very effective actual, viral marketing scheme (is ‘viral’ still applicable when it’s not digital?). [I mean 'scheme' in the most British of ways, of course - no negative connotation intended.]

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